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The changing PR landscape and the need to adapt to modern audience behaviors have challenged the traditional PR model and introduced the concept of "PR-Keting," a blend of PR and marketing tactics. By incorporating data-driven decision-making, influencer partnerships, and thought leadership, PR professionals can effectively navigate the evolving media landscape and achieve measurable ROI.
Discover the transformative potential of generative AI in marketing. Learn how it can streamline content creation, enhance efficiency, and drive innovation. Explore practical strategies for leveraging this technology and navigating its risks.
This research paper, "The Effects of Generative AI on High Skilled Work: Evidence from Three Field Experiments with Software Developers," explores the impact of AI-powered coding assistants on the productivity of software developers. The authors conducted three randomized controlled trials at Microsoft, Accenture, and an anonymous Fortune 100 company, providing a randomly selected subset of developers with access to GitHub Copilot. By analyzing data from these experiments, they discovered a 26.08% increase in completed tasks among developers using the AI tool, particularly among less experienced developers. The research confirms previous findings that AI tools can be more beneficial for less experienced workers and highlights the need for further investigation into the complex interactions between AI, human workers, and productivity in real-world settings.
Harness the power of artificial intelligence (AI) to stay ahead of trends and engage your audience effectively. Discover how tools like Gemini for Google Workspace can help you monitor news, analyze data, and create compelling content that resonates with your brand's voice. Learn practical steps for leveraging trends, optimizing timing, and repurposing content with AI-driven processes. Whether you're a small marketing team or a solopreneur, this guide provides valuable insights and strategies to help you capitalize on emerging trends and stay top-of-mind in today's lightning-fast news cycle.
As someone who has been working in the B2B SaaS industry for over a decade, I've seen firsthand the importance of the SDR/BDR role in driving revenue growth.
However, I've also seen how challenging it can be to build and maintain an effective in-house team.
I'm writing this blog post to share my insights on the future of the SDR role and to explore the pros and cons of outsourcing and automation options, based on real-world experimentation and insights.
I believe that by understanding the different options available, businesses can make the best decision for their specific needs.
