Using AI to Trendjack the News: A MojoMogul Guide
In this podcast episode I recorded with Benjamin Ard of Masset.ai, I shared expertise in leveraging AI to optimize marketing strategies.
Read below for a summary, or listen to the whole episode where I share my approach to using AI for trend jacking and the ways teams, regardless of size, can harness the power of automation to stay ahead of trends.
What you'll learn in this podcast episode:
How AI accelerates trend jacking and news monitoring.
Tactical steps for leveraging trends to boost brand awareness.
The critical role of timing in successful trend jacking.
Specific tools and AI-driven processes for small marketing teams.
Strategies for repurposing content to align with your brand's voice.
Trendjacking in the Age of AI: Still Relevant? Heck Yeah!
In today's lightning-fast news cycle, trends come and go faster than you can say "viral." But that doesn't mean trendjacking is dead. In fact, it's more important than ever for brands to stay relevant and top-of-mind.
Why Trendjack? Because Your Audience Lives Online, Duh!
Trendjacking isn't just about hopping on the latest bandwagon. It's about meeting your audience where they are - scrolling through their feeds, consuming content at warp speed.
By tapping into trending topics, you can grab their attention, spark conversations, and position your brand as the authority in your space.
AI to the Rescue: Trendjack Like a Pro, Even if You're a One-Person Show
Gone are the days of lengthy brainstorming sessions and scrambling to produce content in time.
AI tools like Gemini are your new secret weapon:
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For trendjacking, consider utilizing Gemini to set up a prompt that monitors specific keywords or topics relevant to your industry or interests. When a pertinent trend emerges, Gemini can promptly summarize and analyze the information, enabling you to comprehend the context and implications of the trend. This information can then be leveraged to create content that resonates with your audience and capitalizes on the trend's momentum.
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Another valuable resource for trendjacking is newly published AI research papers. By staying up-to-date on the latest advancements in AI, you can identify emerging trends and gain insights into how AI is being used to solve problems and create opportunities. This knowledge can help you to develop innovative content and strategies that leverage the power of AI.
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Repurpose that info into blog posts, social media carousels, you name it - all in your brand's unique voice. In addition to Gemini, I recommend other AI tools such as Dolly and Firefly for generating imagery. These tools can be used to create visually appealing content that captures attention and enhances the impact of your message.
For small marketing teams or "army of one" marketers, leveraging AI can be highly beneficial. AI can help streamline content creation and publishing processes, reducing the time spent on repetitive tasks.
However, certain aspects, such as building a content calendar and understanding the buyer's journey, still require manual effort.
AI can assist in analyzing buyer journeys and providing insights based on data.
To make the most of AI, it's essential to have a proactive approach, create a content plan that aligns with the buyer's journey, and identify resonating themes and formats.
AI should complement a well-structured marketing strategy rather than being solely relied upon to solve all challenges.
By combining AI tools like Gemini, DALL-E, and Adobe Firefly with newly published AI research papers, you can streamline the process of identifying, analyzing, and capitalizing on emerging trends. This can give you a competitive advantage and help you stay ahead of the curve in your marketing efforts.
Remember: AI is your sidekick, not your replacement.
You still need a solid content strategy and a deep understanding of your audience.
But with AI, you can trendjack faster, smarter, and with way more mojo. 😉
Ready to ride the wave of AI for trendjacking?
There’s a lot more insight where that came from. With 20 years of marketing experience, I can help companies of all sizes optimize programs or scale marketing efforts.
