As someone who has been working in the B2B SaaS industry for over a decade, I've seen firsthand the importance of the SDR/BDR role in driving revenue growth.

However, I've also seen how challenging it can be to build and maintain an effective in-house team.

I'm writing this blog post to share my insights on the future of the SDR role and to explore the pros and cons of outsourcing and automation options, based on real-world experimentation and insights.

I believe that by understanding the different options available, businesses can make the best decision for their specific needs.