With over a decade of experience in building and scaling marketing teams from the ground up, I bring a wealth of knowledge and expertise to the table. My track record demonstrates my ability to assess, optimize, scale, or reboot a full GTM (go-to-market) motion effectively.

As a program lead, I possess the skills necessary to evaluate existing GTM strategies, identify areas for improvement, and develop and implement plans to optimize performance. My experience has taught me the importance of data-driven decision-making, and I am proficient in using analytics and insights to inform my strategies.

Additionally, my experience in team leadership has enabled me to foster a collaborative and high-performing environment. I am skilled at attracting and retaining top talent, empowering team members to reach their full potential, and motivating them to achieve common goals.

Whether you're looking to launch a new product, enter new markets, or revitalize an existing GTM strategy, my expertise and experience make me well-equipped to lead and execute successful programs.

These responsibilities involve various options. I can temporarily lead a program in the absence of a designated leader. I can also work alongside the current lead, offering feedback on their performance, providing coaching, or suggesting improvements. Additionally, I can enhance the existing team's capabilities to boost their performance, empowering them to achieve consistent and scalable success.

During these engagements, which usually last for a month, I can determine the number of months or quarters necessary to achieve program success, especially during the initial phase of the project.

• ABM: Account-Based Marketing

• Digital Marketing (Paid Media): Paid advertising channels like search, social, and display

• SEO: Search Engine Optimization

• In-Person Events (Conferences, Speaking Opps, Experiential): Attending and participating in industry events

• Virtual Events (Webinars, Podcasts, Interviews, Experiences): Hosting or participating in online events

• Influencer Marketing: Partnering with influencers to promote your brand

• Adding a Paid Channel: Integrating a paid advertising channel into your marketing mix

• Content Syndication: Distributing your content through other channels

• Content Marketing: Creating and publishing valuable content to attract and engage your target audience

• Conversion Rate / Website Optimization: Improving the performance of your website to increase conversions

• Organic Social Media Strategy: Developing and executing a strategy for organic social media growth

• Partner Marketing (Integrations, GTM Partners, Analysts, and Technical): Collaborating with other businesses for mutual benefit

• Developer Marketing: Marketing to software developers

• Gamifying Customer Acquisition & Engagement: Using game mechanics to increase customer engagement

• PR-Keting & ORM: Combining public relations and marketing to manage your brand's reputation

• Internal Thought Leadership & Dark Social: Developing thought leadership content and leveraging employee advocacy

• PLG: Product-Led Growth

• Tech Stack Evaluation: Assessing and selecting marketing technologies

• Revenue, Marketing, & Sales Operations (includes Automation): Managing the operational aspects of revenue, marketing, and sales

• Marketing KPI Reporting, Analysis, & Dashboards including Pipeline Modeling: Tracking and analyzing marketing performance

Choose to Hire Ben as a Program-Based Marketing Lead

$5,000 - $10,000 every month, based on weekly hours needed and desired level of complexity.

My pricing is transparent and competitive, ensuring that you get value for your investment.

With a deep understanding of these channels and their impact on GTM success, I'm confident in my ability to help you create a cohesive and effective strategy. Hiring a program-specific marketing specialist provides benefits like insights, strategic direction, effective campaigns, optimized ROI, enhanced brand reputation, and competitive advantage.

• Ideal for: Companies needing to assess, optimize, scale, or reboot specific GTM programs. Whether you're looking to enhance your current approach or start from scratch, I'm here to help.

• Focus is on: I can lead the program, coach your existing lead, or augment your team. My goal is to provide the support and expertise you need to achieve your GTM objectives.

• Typical Engagement duration: Month-to-month, with a timeline determined after the initial assessment. I believe in a flexible approach that adapts to your company's needs and priorities.