Imagine having a seasoned marketing professional on your team, solely dedicated to your company's success.

As a fractional marketing leader, I will work alongside you to build a high-performing team, rectify fundamental marketing elements, implement effective strategies, and set the stage for your business's growth.

Typically, this service is tailored towards early-stage startups, small and medium-sized businesses (SMBs), or companies that have achieved initial sales through founder-led efforts but need to establish a comprehensive marketing function from scratch.

You’re ready to scale, but you need an experienced hand to guide you through the right direction and provide results.

• Branding: Developing a distinct brand identity that resonates with your target audience, encompassing visual elements, messaging, and overall brand perception.

• Voice & Tone: Establishing a consistent voice and tone across all marketing channels, ensuring clarity, authenticity, and emotional connection with customers.

• Positioning: Defining your company's unique position in the market, differentiating it from competitors, and communicating its value proposition effectively.

• Messaging: Crafting compelling messaging that resonates with your target audience, highlights key benefits, and drives desired actions.

• Differentiation: Identifying and articulating what sets your company apart from competitors, emphasizing unique selling points, and creating a strong competitive advantage.

• Content Marketing: Developing high-quality, engaging content that attracts, educates, and nurtures potential customers, establishing thought leadership, and driving brand awareness.

• Case Studies: Showcasing successful customer outcomes through compelling case studies that demonstrate the value and impact of your products or services.

• Pitch Decks: Creating persuasive pitch decks that effectively communicate your company's vision, business model, and growth potential to investors, partners, or potential customers.

• Basic Demand Generation: Implementing strategies to attract potential customers, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

• Email Nurture: Establishing automated email campaigns that engage leads, nurture relationships, and guide them through the sales funnel.

• Website Building or Overhaul: Designing or refining your company's website to ensure a user-friendly experience, clear navigation, and effective communication of your brand message.

Choose to Hire Ben as a Fractional Marketing Leader

$15,000 - $20,000 every month, based on weekly hours and desired level of complexity.

My pricing is transparent and competitive, ensuring that you get value for your investment.

By partnering with a fractional "Army of One" marketing leader, you gain access to a wealth of experience, expertise, and a results-driven mindset. This partnership empowers you to address foundational marketing elements, implement effective strategies, and set your business on a trajectory for success.

• Ideal for: Early-stage startups, SMBs, or companies building marketing from scratch.

• Focus is on: Laying the foundation for success: branding, messaging, content, demand gen, and more.

• Typical Engagement duration: 2-3 quarters for optimal results.